Once upon a time…
…when shepherds spun their own yarns
…when clothiers and dressmakers lived next door
… when merchant bought all their stuff twice a year to take it to the market in the big town
Those days…
- Merchants served as a marketplace to make products available
- Merchants were your logistics services provider
- They provided financial services to manufacturers and consumers
- Merchants developed brick & mortar sites to serve as a Meeting Point and Social Networking Platform
These days …
Do brick&mortar sites still serve you as a marketplace?
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Everything is available 24/7 worldwide in webshops, on your sofa
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The offer of virtual stores is wider than of any local store as they serve a worldwide audience
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The World Wide Web made prices more transparent, easier comparable and consequently lower
CONCLUSION
We do not need brick&mortar stores to make products available!
Is brick&mortar retail still your preferred logistics provider?
- Free trade agreements have opened the market for central warehousing
- The global infrastructure allows short lead times even between continents, within Europe a 24-hour service is widely available
- International players like Amazon are setting new standards
CONCLUSION
We do not need brick&mortar retail for logistic purposes!
The role of a financial service provider?
- Shorter lead times reduce the value chain, hence finance costs
- Cashless payments reduce administrative efforts
- Financial services are better provided by specialists
CONCLUSION
We do not need brick&mortar retail to provide financial services!
Is brick&mortar retail still a meeting point and networking platform?
- People go to stores to meet like-minded, to share thoughts, and to get advice.
- People look for news – products, brands, rumours – at brick&mortar sites.
- People try products and buy services (repair, fittings, etc.) which isn’t available online.
- People are social beings!
CONCLUSION
Brick&mortar retail still serves social aspects!
Market place? No! Logistics and financial services? No?
Is this still retail?
What is a state-of-the-art brick&mortar (retail) site for consumers and industry?
A stage for brands and products!
An interface to the local community!
An expert, providing advice!
An influencer, introducing new brands and products!
A „test centre“ – to touch, smell and try a product!
A media – similar to print, TV, online – telling your story, spreading your word!
A Brick’n Mortar Media!
VELETAGE is
- a site to introduce your brand to the local community
- to present your new products you select
- to host your local events
- to offer product tests or other services
- to manage your local customer service (even your e-commerce returns)
- a media to support an omni-channel approach
- a media to stimulate and create a business out of its territory
- a unique opportunity to establish an advantage over mere online players!
We are about to change roles –
we consider you our client!
Is VELETAGE Brick&Mortar Media of any interest to you?
Then let’s talk about cooperation! Let’s create an ecosystem that supports both parties’ needs!
Ride Pretty Fast!
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